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Affinity Therapy Services

Helping you to succeed in work, love, and play.
Ross Grossman, BFA, MA, LMFT is a life coach and licensed psychotherapist specializing in groups, individuals, couples and family therapy, utilizing hypnotherapy and cognitive-behavioral, solution-focused therapy and maintains a private practice in Los Angeles, California.

HELP! My Therapist is Just a Human Being!!!

HELP! I Just Discovered My Therapist is Just a Human Being!!! Should a Therapist be an Authority Figure or A Human Being?
As a therapist I sometimes encounter patients who come to me seeking an authority figure. Now don’t misunderstand…I have worked for several decades as a therapist, hypnotherapist and life coach, helping adults and children face difficult behaviors, thoughts and uncomfortable emotions.

As a human being however, I too have thoughts, feelings, fears vulnerabilities, sensitivities and demands. So how am I different from my clients)?

I Wasted the Last Year of My Life! How Can I Make The New Year Different?

Do you feel you wasted your time over the last year? Its the beginning of a New Year. If you’re like most people, you’ve taken a few moments (before drinking yourself into a NYE Revelers Oblivion) to pause and look back on your accomplishments over the last year. Perhaps you can look back with pride at a job well done, at actions taken to advance your career, nurture your relationships, gain new skills, or invest in your future.

But for many, reviewing the last year leaves them cold. As they look back, they realize “What the hell did I do with my time? Where did that year go? I’m not signficantly closer to my dreams, goals or aspirations. How did I get into this position?
Part of the problem is a lack of awareness of TIME–and with that lack comes a poor use of that precious resource.
Life Coach Ross Grossman, MA,LMFT assists you with tips and techniques to manage your time and your life.

My Partners Parent Just Died. How do I Help???

You just found out your girlfriend, boyfriend, husband, wife, signifcant other, domestic partner has lost their parent, their grandparent or a sibling. You’re standing on the sidelines and wondering–what’s my role here while my partner is suffering? How do I help them with their grief? How do I help? In particular, you may not have known the deceased very well and may feel somewhat awkward about how to heal your partner’s wounds.


Today I’m going to offer you some methods and attitudes that will help you to help your loved one through this difficult transition of overwhelming grieving.

Should a Woman Seek a Male or Female Psychotherapist?

Should a Woman Seek a Male or Female Psychotherapist?
Should a Woman see a female or a male therapist?
One of the initial decisions she must make is choosing the gender of her therapist. There are potential advantages and disadvantages to either choice. It’s important to remember that each psychotherapist and patient are different. There is no gender difference assignment written in stone. This list, by its very nature, is overly general and speaks to potential, not necessarily actual advantages or disadvantages.